Totally London
2007

An engaging visual identity to attract young & diverse visitors to London. My design applies itself as a way-finding system for getting around any London borough confidently on foot encouraging a view of the city. Southwark, Kensington & Westminster are my case study boroughs.

poster, map & postcard,

Southwark :  poster with key for borough

Teaser Poster : introducing the key for way-finders [London History]

Way-finding Map : in Tube Map format

Southwark : Way-finders map [walk time & distance calculated]

Westminster : Underground Poster